Facebook for Realtors-Facebook is a business beyond being a social media site.  It is a social market that can be used for some form of networking. In any case, real estate isn’t an exception.

This is a very influential global market. However, if you are a realtor or real estate agent, it is high time you step up your game because we now live in a digital world i.e., a world where all is online. There is still a need for properties (houses, land, etc., which are important amenities).

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The use of Facebook is one of the best ways of attracting customers now and making sales. This is because FB has established defined means by which you can easily get through to your target audience. You are expected to get your business across to the right audience when doing business (people who have an interest in what you market).


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The measures are listed below to prosper as a realtor:

  • Build a company profile for Facebook.
  • Sign up for insight from the Facebook audience.
  • Using Advertising from Facebook.
  • Facebook for Brokers in Real Estate                                                                             As you can see above, the first step in achieving and creating an audience is to create an FB business page. To get your first page rolling, as you can see above, please follow the steps below I can assure you that this will really help you in your career as a Realtor or real estate agent:


How to Log in to your FB Account 

  • To start, tap on a drop-down arrow at the top right of your homepage.
  • Select “Create Page” from the list shown to you.
  • To proceed, choose the kind of page you want to build, on the new page you are introduced to select the Local Enterprise or Location choice.
  • “Enter the necessary business details and click “Get Started”.
  • Invite your friends and family to follow your page after completing and saving all the information requested of you.                                                                              Now to expand your presence on Facebook, you can use FB Advertising, Insight resources, and constantly inviting your friends and family to like the page and also invite their friends to do also.                                                                                          You will expand your business using these resources and become a major name in your industry.



Zac McHardy: Show a Live Tour

By using Facebook Live to tour a house, Zac McHardy boosts brand awareness. A live video tour allows a listing to feel more real, building the confidence of ad viewers in the brand. A live video or Facebook Live ad shows them the house just as if they were visiting it in person, while your viewer may think an image has been edited or cropped.


QuintoAndar – Retarget People with Previous Interest

Dynamic advertisements have been used by QuintoAndar to reach people who have looked at unique assets on their website. To show off the listings that the individual had already looked at the company used the Carousel format, plus others that could be of interest, raising their chances of renting to those retargeted.

There are many other realtors currently advertising on Facebook and you can be one of them by following the steps above.

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