A good website is essential in converting web traffic into sales. All eCommerce sites and blogs must have credible and easy to navigate website. For a long time, simple website elements were enough for e-commerce, but things have changed in recent years. In this new era, your website must have all key elements so as to increase conversation and convert site visits into sales.
A lousy site does a lot of harm to your business. When clients fail to get the information they are looking for, they quickly leave your page for more reliable sites. Have you ever wondered what makes a good website? There is more in creating a proper site apart from basic web design elements like great content, videos, and images.
Most people do not even realize what drives clients off their websites. Moreover, it is always good to always add components to improve your web credibility after a period of time. To help you out, we have compiled a list of essential elements that makes a good website.
1. Have a Plan
Before creating a website, it is important to have a clear goal in mind. Make a list of things you want for your site. You must understand the design you want for your website, the outcomes you would expect, and many more. The website’s name, logo, niche, and the title should all be captured in the goals.
2. Clear Architecture and Navigation
Your website should be easy to navigate. The targeted clients must find what they are looking for easily with little or no frustrations. Good site navigation also helps to boost your website search indexing. All the key pages of your website should always lead to your home page directly. When it comes to architecture, you might want to consider the Silo architecture as it helps in organizing your web pages into different sections nicely.
3. Craft a great home page
The secret in maintaining website traffic is to be able to impress the client within the first ten seconds. This is very essential because it is estimated that over 90% of visitors are influenced to stay on your site by simply viewing your homepage. A good website, therefore, must not leave scope for guessing. It must clearly convey what it is about as soon as the client clicks in. Additionally, you must ensure a perfect finished elevator pitch. Remember to recheck your logo, promo message, tag line, and that your home page is captivating enough to retain visitors and browse your site even further. Put a lot of effort and thoughts into designing a great website page. Visitors must always be enticed to spend more time exploring your products and services.
4. Have clear CTAs
When your clients have visited your website, it is important to show what they should do next. A “request for quote” or “buy now” button must be clearly visible so as to convert your visitors into customers. Also, the call to action components should include a display of your contacts just in case the visitor has queries about your services. The CTAs should be crafted in a way that clients during their tour on your website can be able to seek more information about the same simultaneously.
5. Link your social media platforms
It always pays to add your social media handles, but caution must be taken to constantly update them. For example, a Facebook page that has not been updated does a lot of harm to your business than good. It is easy for your clients to assume that you are out of business. But once social media platforms are handled properly, they are a big boost in e-commerce businesses. Social media and share buttons can be added to websites and be used to marketing your site.
A good website design should enable you to engage and connect with your potential clients and also serve as a marketing tool. If you are not well versed in IT, you can hire a professional web designer to help you in creating one. Also, ensure best practices are followed when using PDFs on your website as not all web designers adhere to such practices and convert HTML to PDF using itextsharp in C# is recommended in websites so as to discourage visitors from leaving your site and seeking information elsewhere.
About the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.