What is a QR Code?
The term QR code is an abbreviation of the word “quick response” code which is a 2-D barcode read using a camera-fitted device through a QR code scanning application. QR codes for business allow firms to link offline clients with online content engagingly and interactively. Whenever the code gets scanned, it takes the client to any offer or landing page the code is programmed with.
What are the Uses of QR Codes?
Quick response codes are developed to provide customers with information quickly and easily. They are scanned using the customer’s smartphone device. They are aimed at driving both engagement and interaction of the business with prospective clients and improve the online presence for your business.
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Why Does Your Business Need to Use QR Codes?
As indicated by the Business Insider, 1 individual out of 5 globally possesses a smartphone device. These individuals are using the devices in connecting to their social networks, buy from online sites, search for holiday destinations, browse the internet, and more. QR codes offer users a quick and easy way to link to their preferred brands and businesses.
Here are detailed reasons why your business needs to use QR codes:
1. They Encourage Sharing and Networking
QR codes aren’t just any other digital barcodes. QR codes allow a user’s smartphone device to be linked to the “Like” handle on their social networking sites or link users to your business’ Twitter or LinkedIn page. By engaging potential clients on social networking sites implies that your business has the chance to build a connection with them. The customers in turn are likely to share with others regarding your business brand.
2. QR Codes May be Used as a “Call-to-Action”
QR codes may be connected to promotional videos, audio commentary, or other forms of media as a call-to-action. The QR code may also be linked to your business’ “Email Us” or “Call Us” message in which scanning of the code allows users to automatically call or email your business. This would be a perfect way to launch your business’ branded content or promotional campaigns. For instance, users who scan the code are given a discount.
3. QR Codes’ Effectiveness can be Measured
Inbound advertising and marketing allow you to determine the marketing costs of your business’ sales, but this was not possible with print and billboard marketing. QR codes go further to allow your business to measure results based on the leads as well as clicks your business gets. You can use a c# QR code generator or link-shortening tools in generating QR codes.
4. QR Codes are Used to Connect Your Business’ Online and Offline Media
Traditional print media like business cards, brochures, and posters do not have a direct connection to your business’ online media like the website. The majority of small companies are using QR codes to link their print media to their online media. Potential clients can scan the QR code and be directed to your business landing page.
5. QR Codes can Improve Your SEO and SMO
Using QR codes will not only improve your social media optimization (SMO) but will as well improve your search engine optimization (SEO). Many businesses are looking for ways to improve their SMO and SEO effectiveness and using QR codes will help your business achieve this goal.
If utilized properly, QR codes may be an effective way to carry out your digital marketing campaigns for your small business. Make sure that your business website is mobile-friendly if your business is intending to provide a link using a QR code, otherwise, users may be frustrated and this can lead to loss of customers.
About the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.
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