Digital marketing is becoming more and more popular in this day and age. Although traditional marketing is still effective, many marketers find the same effectivity in online advertising. Moreover, digital marketing is also more affordable than TV, radio, newspaper, and outdoor advertising.
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In addition to that, marketers can pair various online advertising methods. But one digital marketing tactic that’s affordable, effective, and targeted is social media marketing. If you haven’t created social media business accounts or pages, you’re missing out on a huge revenue rise.
Your competitors are also probably leveraging social media networks for brand awareness and conversion increase. But how can you cut through the clutter on social media?
The simplest answer is to garner as many social media followers. The higher your followership on social media, the more engagement such as likes, comments, and shares you’ll have. In turn, this can contribute to a robust marketing strategy.
And as much as you want to expand your social media base, it’s not easy. That said, here are five proven and tested ways to get more social media followers.
1. Post valuable content
The first goal you have to consider is to become an authority in your niche. You want your social media channels to become the go-to for your audiences. And one way to do this is by posting valuable and relevant content all the time. When you consistently publish something informative for your audience, they will consider your brand as credible.
2. Upload regularly
The only way to create buzz online is to upload something entertaining regularly. Social media is built for fun, education, and business. If you create a social media business page and post once a week, this can turn off your audiences. However, by posting several memes, blogs, images, or videos across all channels, you’ll have more chances of going viral.
3. Repurpose your content
Social media platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, or YouTube undeniably have various user demographics and psychographics. That goes without saying, you can’t treat all users the same. While some users use Facebook consistently, some also aren’t very fond of YouTube and vice versa. That said, always ensure to tap into various social media channels to connect with your audiences on different platforms. One way to do that is by repurposing your content. Turn your blogs into videos to cater to YouTube audiences and turn your evergreen videos into articles as well.
4. Organize user-generated contests
Another quick and easy way to attract more followers is by organizing contests and giveaways. You can leverage user-generated content so it does the marketing for you without you having to lift a finger. You can tell your audiences to upload photos of them using your product so they’ll have a chance to win items. Or you may ask your prospects to tag up to three friends and you can choose a winner. There are several ways to post user-generated content. You just need to unleash your creative juice.
5. Buy followers
One extremely quick way to expand your base is to buy followers. This method will help kick start your social media pages. For instance, you can buy youtube subscribers since it’s tough to compete with other established brands. Moreover, don’t feel bad about buying followers – your competitors might already be doing it.
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