Ways you can Promote your Business with Facebook and Mistakes to Avoid

Ways you can Promote your Business with Facebook and Mistakes to Avoid – It’s a simple fact: Facebook is now a pay-to-play marketing platform. Despite all of the whining and moaning from marketers when it became apparent that free Facebook marketing was no longer an option, they still use Facebook to advertise. What is the reason behind this? Because, even as a paid site, Facebook generates a very high marketing return on investment. To put it another way, it’s well worth it.

We have handled hundreds of sponsored Facebook ads for our customers at Zen Media. We have personal knowledge of the ROI that can be achieved with this specific marketing technique. However, there are still several effective methods for companies to use Facebook for free.

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Ways to Use Facebook to Promote your Business

Here are ten ways you can still use Facebook to promote your business for FREE!

Create a personal business presence using a fan page.

One of social media marketing’s greatest assets is its capacity to foster connections between companies and their target consumers. Consumers believe they have experienced a brand in a meaningful manner and now have a particular relationship with it because of the person-to-person contact that may occur on social media. Imagine how much more intense this emotion is when the customer interacts not just with “the brand” but also with the person behind the brand!

You may or may not already have a personal Facebook account, depending on your social media activities. If you do, and you want to keep your personal profile secret, Facebook will let you establish a page for your professional identity. Otherwise, you may engage with customers via your own profile. Engage with the individuals who visit your brand’s Page to build a following.

Maintain a robust brand presence. 

While it’s true that your company’s Facebook postings are unlikely to appear in your audience’s news feeds unless you pay to promote them, that doesn’t mean you shouldn’t share them on your Page. People nowadays often utilize Facebook to learn more about a business, whether it’s fundamental information like contact information and hours of operation or what customers have to say about them. A vibrant, active page with frequent updates and active audience participation is a fantastic approach to demonstrate that your consumers aren’t just pleased – they’re ecstatic!

Join Facebook groups.

While most people think of LinkedIn when they think of professional networking, Facebook groups provide a comparable possibility. There are a plethora of Facebook groups devoted to different businesses, occupations, and hobbies. You may join groups of coworkers and groups where your target audience is likely to be located using your own account.

The more you participate in the discussions in these groups, the more your name will become known — and associated with industry leadership and knowledge. The one thing to look out for is coming across as sales in your conversations – the fastest way to turn off this potential stream of leads and contacts is to start advertising your company instead of providing real advice and opinions.

You may refine your group search using different keywords, and Facebook will also offer recommendations based on your profile. Here are some of the “Leadership” groups available on Facebook:

Create your own group.

You can’t seem to locate a Facebook group that exactly matches your needs? Make up your own! You may add members, post articles, participate in conversations, and meet many new people. You immediately gain an industry leadership position in the eyes of your members since you run the group and dominate the discussions, which can only assist when they realize they need the product or service you offer.

List your events.

Do you want to host a webinar or give a presentation? Make an event page and invite your friends and members of the groups you’re a part of. You may also check how many people have RSVP’d and receive comments from them. Shama will be speaking at the following event:

Syndicate your blog.

You may automate the process if you know you won’t remember or have time to publish your company’s blog articles on your Facebook page or profile each week. You may accomplish this with various online tools, ranging from basic WordPress plugins to digital marketing software suites that will automatically publish each new blog article to your Facebook page for you. More exposure equals more traffic, which equals more leads.

Ask your network to share blog posts.

When it comes to sharing your company’s blog articles on your own Facebook page or profile, you should also invite your team of workers and partners, existing customers, and even personal friends and family to do so. This is known as cross-pollination, and it’s one of Shama’s new books, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, which delves into the Five Principles of Momentum in depth. Shama claims that:

“Cross-pollination” refers to integrating all of your company’s resources into your marketing plan, enabling each to influence the way you utilize the others. As a consequence of the synergy created by each of these usually underutilized resources, you produce something fresh and strong, and your marketing momentum skyrockets.” You may reach new audiences – for free – by leveraging the reach that personal accounts can still attain with their postings.

Reach out! 

Are you a fan or lover of a certain artist’s work? Get in touch with them on Facebook! Many individuals are more likely to check their Facebook messages than their email. They’re also more inclined to reply to communications on Facebook. Are you unsure about sending a message to someone you don’t know? Don’t be concerned! Post a note on their wall that says, “I like your work!” Make sure you’re posting as your company, not your personal account, on various sites.

Stream live video with Facebook Live. 

The closeness and immediacy of live video give your viewers the impression that they’re getting a behind-the-scenes look at the real you while also tempting them to watch for far longer than they would with a normal video due to the unpredictability of live video. For more information, see our blog article Why Facebook Live Will Be Hotter Than YouTube for Your Business.

Create a community.

The ability to build a community is maybe Facebook’s most valuable feature. It connects you with a community of always linked to you and willing to listen to your message. Authentically engage with individuals by posting on their walls, replying to their remarks on your own, talking in groups, and introducing people to one another. Before you know it, you’ll have built a network of people who are supportive of you and your company – all for free.

As you can see, Facebook marketing is still about establishing connections, developing relationships, and sharing your knowledge with others, even if it is now pay-to-play. You need to understand the proper techniques to continue doing so for free.

Mistakes to Avoid when Promoting your Business

Using an inconsistent brand voice or displaying inconsistent brand values

Many small companies overlook the significance of aligning their Facebook Page’s aesthetic with their company’s ambitions and objectives. Because the Page is a part of their firm, it should have the same personality. When engaging with consumers on Facebook, it’s critical to represent your brand. Any page may be a bit more laid-back, but you should always aim for balance. You don’t want consumers to think you’re not serious about your company.

Under the Canopy’s Facebook business page is a great example. The company emphasizes sustainable, organic, eco-friendly living at an accessible price, shown in their postings. They have a strong ethical stance, which they emphasize in all of their postings.

Staying in your comfort zone

With so many small companies vying for a spot on Facebook users’ News Feeds, you may think that playing it safe is the best choice. This means focusing on one kind of content and automating the rest of the content strategy for most companies.

But, apart from the risk of turning your Facebook page into a ghost town, if you don’t experiment with various types of postings, you’ll have a hard time capturing your audience’s interest. Infographics, films, pictures, and other visuals should all be included in a successful content strategy. Some kinds of content have the potential to become viral, significantly increasing your organic reach, while others will allow you to maintain continuous interaction, such as shares, likes, and comments.

Dollar Shave Club is an excellent example of a company that has fine-tuned its social media presence to be funnier and wittier, and it has paid off. Their brand has a unique voice, and they’re renowned for their outstanding social media efforts. Instead of just posting “It’s Cyber Monday!” they do the following. By changing things up, the company attempts to keep things interesting. As a consequence, they enthrall their audience and distinguish themselves from the throng.

I am writing off Facebook ads.

Many small company owners are hesitant to spend money on advertising. The majority of them establish a Facebook Page to get free advantages. However, the amount of consumers who have previously looked for the business on Facebook limits their reach.

With the proper methods, increasing brand recognition is simple. If you use Facebook Ads, you’ll be able to reach a wider audience. The firm has created a strong platform to help companies grow their client base and reach new customers. Audiences may be defined based on their interests, geography, and even buying habits. It would help if you didn’t restrict yourself in this way, particularly when you can get benefits for as little as a few bucks each day.

This Prose advertisement is a perfect example. I don’t write in Prose. I haven’t used the stuff before. It does, however, explain why this made-for-you hair product is so popular and how you can achieve glossy, gorgeous hair at 15% off. This will attract many consumers and boost sales from individuals who may not have otherwise heard of the business. AdEspresso allows you to target your advertisements even more precisely. We can help you automatically optimize your ad campaigns by assisting you in identifying successful creative so that you get the most out of every dollar you spend on advertising.

Being afraid to spend money on tests

Many small company owners are hesitant to spend money on advertising. The majority of them establish a Facebook Page to get free advantages. However, the amount of consumers who have previously looked for the business on Facebook limits their reach.

With the proper methods, increasing brand recognition is simple. If you use Facebook Ads, you’ll be able to reach a wider audience. The firm has created a strong platform to help companies grow their client base and reach new customers. Audiences may be defined based on their interests, geography, and even buying habits. It would help if you didn’t restrict yourself in this way, particularly when you can get benefits for as little as a few bucks each day.

This Prose advertisement is a perfect example. I don’t write in Prose. I haven’t used the stuff before. It does, however, explain why this made-for-you hair product is so popular and how you can achieve glossy, gorgeous hair at 15% off. This will attract many consumers and boost sales from individuals who may not have otherwise heard of the business. AdEspresso allows you to target your advertisements even more precisely. We can help you automatically optimize your ad campaigns by assisting you in identifying successful creative so that you get the most out of every dollar you spend on advertising.

  • Image – Choose images and videos that project different messages or appeal to human psychology in different ways. This includes testing different ad formats, including single image or carousel ads.
  • Audience – Popular audiences may be more costly to target but will bring in more conversions, while less popular audiences are cheaper to target, but each ad will cost more per impression. Testing will let you know which is the lesser of two evils.
  • Relevance Score – These Facebook evaluations of ads are based on several factors, including conversions and click-through rates. Ads with higher relevance scores typically cost less per click.
  • Copy Text – Try different phrasing, varying the length of the copy, and adding a call to action to see what message really resonates.

Take heed and get to testing to make sure you’re getting the most bang for your buck on your ads.

Skimping on external tools

Small businesses mostly rely on ‘what is available on Facebook,’ limiting the features they can use to optimize their campaigns. There are several tools from third-party companies that integrate with Facebook to offer out-of-the-box features that make managing and promoting your Page a breeze or that can help you create higher-quality content that will better engage your target audience.

Consider which tools will work best for you:

  • Hootsuite: Helps you to manage different social media pages alongside your Facebook business page and schedule posts when the social media department is on a retreat.
  • AdEspresso: Allows you to run a large number of campaigns and automatically split test and optimize them for increased performance
  • ShortStack: This allows you to convert standard social media contests into powerful lead generation and promotion opportunities with the contest “landing pages.”
  • Snappa: Comes with a large library of free-for-commercial-use stock photos, along with drag-and-drop design tools to improve the quality of your on-platform graphics

Acting unapproachable

People prefer to respond to what others write on Facebook because it allows them to express their approbation, voice their views, and reinforce their own identity. Create chances for your Facebook fans to engage with your Page by holding competitions, soliciting contributions, showcasing customer pictures, and responding to queries from Facebook users. Customers’ confidence in your business grows due to personal interactions, and Facebook users are rewarded for paying attention to your Page.

Fenty is a fantastic example of a brand that is friendly, relatable, and accessible. Most of their articles, which include excellent memes and the building up of other ladies with some cosmetic advice thrown in, seem to be written by one of their clients. The brand is more personable since it doesn’t appear to take itself too seriously.

Discussing with your consumers is another method to engage with them. On Facebook, you may satisfy your consumers’ psychological demand for validation by demonstrating that you will react to their comments. A user replies with details about their daughter’s birthday, and Tieks makes care to reply to wish her an impending happy birthday, even specifying the exact day. This is a simple gesture that may result in substantial friendship and rapport development.

Lacking consistency in posting

People will lose interest and walk on if you don’t update often enough, no matter how much effort you put into building the ideal Page. Create a publishing schedule tailored to your product and target audience to avoid this.

Consider both frequency and time of day when establishing a posting schedule. The optimal posting frequency varies per company; however, we suggest publishing 3-5 times per week for most companies. You’ll lose Facebook users’ interest if you post too rarely. If you post too much, you risk irritating them and driving them away.

Optimizing the time of day for your articles may be more difficult, but some tools help make the process easier. Hootsuite enables you to create a complete content calendar for your social media channels at once, allowing you to schedule posts at the precise time you want them to go live. This can help you avoid forgetting to publish when things become hectic, which is especially useful during the busy holiday season.

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