Tips for Successful Marketing Online using Facebook

To promote your company effectively on Facebook, you must first know all the platform’s features and how it varies from other forms of media. For example, you wouldn’t advertise on television with a radio commercial, and you shouldn’t advertise on Facebook with a magazine or your website.

Tips for Successful Marketing Online using Facebook

Don’t use Facebook for the ‘hard sell.’

Facebook is a pleasant social place where people can talk with friends, see pictures and videos, and unwind. Instead of being a commercial ‘outsider’ who attempts to sell aggressively, you should join discussions and become a community member. Other users will ‘unfollow’ you if you employ hard-sell techniques such as utilizing advertising slogans, frequently posting about a particular product or giving lists of goods and prices in isolation from any relevant discussion. They may even make unfavorable remarks about your company.

Have a clear goal and strategy

It’s critical to have a clear objective in mind while utilizing Facebook and a plan for achieving that goal. For instance, a coffee shop could set a target of increasing Facebook-generated sales by 10% in the following six months. Their approach may involve the following:

  • Making a daily post promoting a special of the day with a discount code so that the sale can be traced to Facebook publishing a daily picture showing a customer who is the day’s ‘Coffee King or Queen’ inviting users to submit their photographs of them enjoying a coffee
  • Setting a goal and plan for your Facebook marketing offers you direction and a method to track your progress.

Read: How To Join Facebook Marketing Community For Business | Join Facebook Marketing Community For Business

Create a human voice for your business

Facebook users want to interact with actual individuals rather than a faceless corporation. Therefore, whoever maintains your Facebook page must be able to write in a genuine and appealing voice while still adhering to a style that is appropriate for your company. They also need the freedom to speak on their terms rather than its jargon or ‘official line.’

Post regularly

Unlike conventional press (such as magazines or television) and other online media (such as web pages), social media is based on regular updates. For example, according to a recent Australian study, Facebook users check their pages every 25 times each week, and they want you to publish fresh content frequently. Although some guidelines suggest printing at least once a day, the most important aspects are to post when you have interesting material and to assess how often your audience wants to hear from you.

Encourage comments and reply quickly.

Encourage other Facebook users to react to your postings or to leave their comments on your company or a subject that both they and you are interested in. When they do post, reply as soon as possible – within 24 hours is ideal. If you don’t react, your Facebook friends will lose interest in engaging with you, and they will eventually drift away.

Use pictures and videos

Facebook’s appeal is mainly based on pictures and videos. Make regular use of them to keep your guests occupied and amused. Consider the following scenario:

  • A clothes store might publish photographs of new stock as it arrives.
  • An architect or builder could upload day-by-day photos of a home in the process of being renovated.
  • A personal trainer could post an instructional video on how to do a particular exercise.

Make offers, competitions, games, and surveys more engaging. People enjoy it when Facebook is entertaining and offers them something they can’t get anywhere else. According to research, the common motivation for a consumer to follow a business’s Facebook page is for discounts and freebies. Contests and games may also be utilized to provide life to your page. Customer surveys may also be sent through Facebook. If you do this, make sure your surveys are brief and provide a link that consumers can click, ignore, or share with their friends.

Recommended: Effective Facebook Marketing Strategies for Business

Nurture your relationships

Building strong connections with other Facebook users takes time, so be patient. To assist make good connections, engage genuinely in discussions, offer valuable information, and provide incentives for loyal consumers.

Promote your Facebook page

If you have a Facebook page, promote it across your company so that social media and conventional marketing techniques complement each other. For example, put your Facebook address on your letterhead, business card, and website, as well as in your shop, advertising, and email signature.

Use Facebook Insights to learn more about your customers.

Facebook Insights can provide you with additional information about the individuals who like your page. You may customize your posts and offers to suit your Facebook friends’ requirements and interests after knowing their traits.

For example, if you own a book shop that serves clients of various ages, but most of your Facebook friends are between the ages of 18 and 25, your Facebook offers may focus on books appropriate for that age range (while your in-store offers are broader). Likewise, if you’re an online vendor who never meets your consumers, you may be able to gain a better understanding of their thoughts and feelings by looking at their Facebook hobbies, ages, and locations.