How to Increase and Sell your Product on Facebook Marketplace – It’s effortless to create a listing on Facebook Marketplace. The “platform” is integrated into Facebook’s desktop and mobile sites, and creating a listing on Facebook Marketplace takes only a few minutes. The process on marketplaces like eBay, on the other hand, takes a lengthy time. With more fields to fill out, getting your products posted and active can take a more extended period. Would you like to be a part of the action? Follow these four simple steps to create your first Facebook Marketplace listing.
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How to Sell Your Products on Facebook Marketplace
Access Facebook Marketplace
- On your desktop, go to Facebook and click Marketplace on the left-hand side of the page.
- If the Marketplace symbol isn’t visible on the menu, click the “See More” button, scroll down until you see it, then pick it.
- Open the app and click on the “shop front” symbol at the top of the screen if you’re using a smartphone.
Note: You do not need another account to use this functionality. A personal or company Facebook account can be used to sell.
Create Your First Listing
Click the blue “+Sell Something” button on the left-hand side of the screen. A new screen will appear, asking you to choose a listing type from the list below:
- Item for sale
- Vehicle for sale
- Property for rent or sale
- Job opening
Select your listing type and press the “Sell” button at the top of the page for mobile users.
Fill Out Your Listing
After that, fill in the following details regarding your listing:
- Add photographs (at least one is required).
- Make a title for your listing (remember to use keywords people are searching for)
- Fill in your pricing.
- Select an appropriate listing category from the drop-down menu.
- From the drop-down menu, choose the condition of the item you’re selling.
- Add relevant product tags.
- Include your location.
- Choose the number of available things.
- Method of delivery (shipping or local pick up)
- Cost of shipping (if applicable)
Closing the Sale
When a potential buyer discovers your listing, you can communicate with them via Messenger to finalize the specifics.
Payment is processed through processors like Shopify or BigCommerce if you’re both satisfied.
Facebook Marketplace Categories
You can list items in the following categories:
- Clothing & Accessories
- Home & Garden
Click “Publish” after you’re finished, and your first Facebook Marketplace listing will be online!
How to Increase Your Facebook Marketplace Sales
Increase your sales on Marketplace with these simple yet effective tips and tricks.
Do Your Research
Do your homework before you create your first listing. Go to Amazon Marketplace and check what’s hot in your niche. This can be accomplished by looking through categories for best-sellers and visiting business pages. If a page features a store, the most popular items are always displayed first.
You’ll get a decent notion of supply and demand, price points, and how you can differentiate yourself from the competition if you take the time to look at what’s trending on the platform.
Use Facebook Ads
You can generate Facebook advertising for your listings once you know what products are popular. You’ll see a lot larger ROI and an increase in sales because you’ve done your research and know there’s a great interest. Ads also allow you to retarget those who have previously purchased from you and followed your page.
Optimize Your Listing with Keywords
Websites and bloggers aren’t the only ones who benefit from SEO. Facebook Marketplace follows the same rules. Make sure you’re utilizing the proper keywords if you want your listing to appear in the search results and be found by your potential customer.
Use your core keywords in the title and semantic keywords in the product description to optimize your listing. Let’s imagine you’re trying to sell an iPhone. Things a buyer might want to know include:
- The model
- Storage capacity
- The color
- The condition of the device
- What accessories it comes with (like a charger, AirPods, etc.)
To rank better in the algorithm, you should include all of these keywords in your listing.
Improve Your Photos
Ninety-three percent of consumers feel that visual appeal is the essential element in buying a purchase. So, if your product photography is a blurry, pixelated mess and you’re not getting any sales, it’s time to step up your game.
What’s the good news?
You need not the services of a professional photographer. Using only your smartphone, you can take high-quality images.
All you need is:
- Natural illumination is ideal.
- A plain backdrop (a solid black or white background works best)
- A tripod is a piece of equipment that is used (if you have shaky hands)
- Presets (free Lightroom Mobile can be found on Pinterest)
Your postings will instantly become more aesthetically appealing once you have these four items in your arsenal.
NOTE: When photographing your products, make sure to include any flaws or warranty information and avoid using stock photographs. It will give the impression that your listing is bogus.
Facebook Marketplace isn’t only for garage sales anymore. It’s a simple, cost-effective approach to expand your e-commerce business. You can find new clients without a huge platform or paying money if you have access to Facebook’s vast reach. All you have to do is jump in, put your enticing offer on the site, follow my sales-boosting tips, and watch the money roll in. That’s it about “How to Increase and Sell your Product on Facebook Marketplace”
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