WhatsApp Business

WhatsApp Business – How To Use WhatsApp For Business

WhatsApp Business – How To Use WhatsApp For Business – The instant messaging service purchased by Facebook for $19 billion in 2014, WhatsApp, is probably the fastest-growing contact app in the world. Half a billion individuals worldwide were regular, active WhatsApp users as of January 2015. More than 700 million images and 100 million videos are uploaded by these users every single day.

It is more popular than Facebook in India and even our maids are now on WhatsApp. It has already replaced SMS and has rapidly become our primary contact mode. The question that small business owners are asking now is: How can I use WhatsApp for business?

Let’s look at the 5 creative ways for your company to implement WhatsApp.

1) Using WhatsApp for internal communication between teams

We got resistance from the staff whenever we tried to implement any new tool for internal communication. People are unwilling to ‘learn’ new stuff. The best thing about WhatsApp is that it’s used by almost everyone and it requires no training. Another benefit is that I don’t need to ask the team specifically to search WhatsApp as they are hooked to it anyway.

On WhatsApp, we have formed Sales & Development team groups and share instant messages for which an email is not required. It’s quick to use and fun.

With WhatsApp Web, using a web browser, it’s even easier to type messages.

See more

How to track someone’s location on WhatsApp

2) Use WhatsApp for contact with customers

Here is a sales tip: you can get 40 percent more response if you follow up on WhatsApp instead of direct phone calls. No one appreciates phone calls from unknown numbers, but personal messages are more likely to be listened to. We found better responses and interaction when we started using WhatsApp for customer contact. It also offers an opportunity to be slightly casual. You sent a quote to your prospective client, for example, but haven’t heard from him, what do you do? You either call him or use formal language to send a follow-up email. Instead of doing this, you could get a fast answer if you just send a short message on WhatsApp asking about the status.

I’ve begun to see more and more small businesses using WhatsApp to advertise fresh offers or give their clients festival wishes. To speak with our foreign clients, we use the calling function of WhatsApp.

3) Use WhatsApp to Help Customers

Because of its broader scope, WhatsApp might be a great tool for customer service. Instead of calling a helpdesk number or raising a ticket, your clients will often choose to give you a message over WhatsApp. NowFloats, a forum for website creation, uses WhatsApp for client support. JustHerbs’ Arush Chopra has been providing WhatsApp skin and product consultations. There are also new companies like Wazapper that use WhatsApp to set up a customer service system with tools & APIs.

For all types of companies, however, providing customer service through WhatsApp might not be a good choice. My Operator, Kritika from the cloud telephony firm, warns that it may not be practical for businesses that receive hundreds of customer calls every day to respond to every message on WhatsApp. So, just choose WhatsApp as a customer service platform if you have less requests from customers

4) Using WhatsApp for promotion & marketing

Rajat Uppal, Head of National Marketing, Red FM, said, “The new SMS is WhatsApp.” We have realized that WhatsApp can be a very powerful tool for marketing. For direct communication with our listeners, it is a good one-to-one platform. You can use WhatsApp to send users around the world images, audio files, short video clips of your products, and text messages. Unlike SMS or email, the format is less restricted and there are greater chances of delivery.

This does not mean that, with WhatsApp messages, you should spam your customers. Ideally, instead of trying to attract new people, you can use WhatsApp to communicate with current, loyal customers. Everyone hates messages coming from numbers that are unknown.

If you really want to get a good answer, you will need to come up with innovative ways to use WhatsApp to promote your business. For example, through WhatsApp, Colgate invited people to send selfies of their smile to a phone number shown on the toothpaste pack. Motivation: the chance to be styled by stylist Sonam Kapoor’s brand ambassador!

5) WhatsApp for Company Imaginative Use

People have developed new companies using WhatsApp as a forum, and some use it in a cost-effective manner to develop their business. Let’s look at some innovative WhatsApp use that could give you a few ideas for the next project. Russsh, this errand-running service based in Mumbai, uses WhatsApp as a booking site. A cake, flower delivery or courier service can be booked using WhatsApp.

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