Snapchat App | All you need to know about the Snapchat App: It thrilled users when Snapchat emerged in 2012 by telling stories, using fun filters, and creating content off-the-cuff. Other applications, such as Instagram, Facebook, and now TikTok, have since made their versions of this storytelling style. While Snapchat pioneered this type of content, these days, it seems that fewer people are talking about the app. So, where does Snapchat stand in 2020 as a forum and marketing tool for social media?
Snapchat already had 229 million daily active users around the world by the end of Q1 2020. Although it might seem that fewer people use Snapchat for companies, since 2019, it has seen a 20.5 percent rise in use. And its numbers have been growing ever since. Snapchat is the most heavily trafficked social network for teenagers and young adults than Twitter and Facebook. And every single day, Snapchat users share over 210 million snaps on the website.
Who can still benefit from Snapchat marketing?
Snapchat may have a considerable effect on your company if your brand caters to Gen Z or younger millennials. These generations have the direct purchasing power of billions of dollars as well as control over household spending.
Snapchat also appears to work well for brands that can use the app to push traffic to an eCommerce website or app directly to customers. Snapchat helps companies generate short, highly engaging content. Users are heavily invested in those stories. Snapchatters are 60 percent more likely to make impulse purchases based on items they see on the app due to their high engagement rates.
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Ways to use Snapchat App for business in 2020
How do you use Snapchat as a digital marketer in ways that make sense and appeal to the demographics involved on the platform? Here are a few ways brands will continue to combine their marketing campaigns with Snapchat.
Cross-promote content from other platforms
Then, it would help if you had followers on the site to use Snapchat successfully. Let those followers know about your Snapchat if you have a broad following on another platform to allow them to check out your content there. It helps concentrate on your Snapchat content or post stuff that you don’t share on other channels or have a particular angle.
You can offer a sneak preview of the original content you’re sharing on Snapchat to your fans on other platforms. This will build enthusiasm and inspire individuals on that site to join you as well. To ensure that you always produce fresh and engaging content, keep up with the latest social media trends. When targeting generations known to be in touch with what’s trending, this is particularly important.
Create interactive filters for your brand
One of the things that makes Snapchat so popular are the filters and geotags on the app, or lenses, as they are referred to. By designing interactive filters that Snapchatters want to use, marketers can get their message in front of Snapchat users. For at least 20 seconds, the typical Snapchat user communicates with a Snapchat lens and is likely to post pictures or videos of themselves using the filter. This effectively produces content produced by users that promotes your brand to their audience.
You can create location-specific filters with geofilters for when users are near your company or location. For supermarkets, restaurants, or any organization with a brick and mortar storefront, this works incredibly well. When anyone on Snapchat uses a filter or lens, you get instant exposure to their fans, free ads, and social proof. Depending on how widely you want to advertise the filter, creating a branded geo-filter will cost between $5 and $5,000. A national campaign will hit up to 60 percent of Snapchat users with a high budget in one day.
By developing a silly and fun Snapchat Filter that transforms your head into a giant pink, glazed donut, Dunkin Donuts took advantage of National Donut Day. They created custom geo-filters, in addition to the lens, that was unlocked when someone visited their shop. This campaign earned them 10x more followers on their Snapchat single-handedly.
Coordinate brand takeovers on your account
You can integrate a Snapchat takeover into your content agreement if you’re partnering with influencers. Letting influencers take over your Snapchat account for a day will allow their audience to follow your budget along with them. It is also possible that the influencer would facilitate the takeover on their performance, helping drive traffic to your page.
Try to make it exclusive to the site while doing a Snapchat takeover. Reposting stories from an Instagram takeover to Snapchat might seem like a smart idea, but you want to encourage people to follow you on Snapchat and Instagram to get the full benefit of the site. Develop Snapchat-specific takeovers and partner with influencers who are already involved in the app.
Set specific goals for the platform that contributes to your overall marketing goals
Setting realistic targets for social media marketing will help you understand how you can help Snapchat achieve those goals. Then Snapchat will help push users to your website if you aim to increase traffic. The app recently introduced the ability to add links to your Snaps, which works very well on your website when advertising goods or deals.
Through the native analytics tool, Snapchat Insights, every Snapchat business account has access to their account analytics. These metrics include the demographics, including their age, gender, place, and general interests, of your stories’ views. You’ll even see who watched before the end of your Snapchat story and the number of people who watched your account.
Invest in paid advertising
If you have an advertisement budget and a large Snapchat audience, then Snapchat ads can be a lucrative part of your social media marketing campaign. The primary forms of advertisements that you can use on Snapchat are here.
To connect to items that users can shop directly from the app, selection ads use tappable tiles. For eCommerce firms, these shopping commercials are perfect. In testing this ad against regular Snap advertising, by using Collection ads on the same items, eBay saw five times more interaction.
Filters and Lenses
We have already discussed how the app could increase interaction and brand recognition of filters and lenses. These characteristics of Snapchat also fall under its advertisement platform. You may also pay for supported filters or lenses that Snapchat can sell to your target audience, in addition to the cost for making a filter or lens. With your filters or lenses, the higher your delivery budget, the more people you can meet.
In Snapchat’s Discover section and as advertised advertising, story ads appear. You can create 3 to 20 images or video advertising with story ads. Typically, these are direct, full-screen advertisements that include a call to action. The majority of these commercials have an attachment that allows users to swipe up and go to another website.
Hopper partnered with Snapchat to create static story ads that targeted flight deals in their region for geographically specific users. The commercials were comfortable and had a straightforward call to action, which was to install the app.
Hopper discovered through these advertisements that Snapchat users were 37 percent more likely than their other acquisition platforms to download the app and watch a particular flight. They were also able to reduce their cost per installation by 50 percent using Snapchat ads.
For at least 6 seconds, these advertisements are non-skippable and appear inside the curated content of Snapchat. Commercial advertising is great for generating awareness of the brand on the app and reaching new viewers.
It’s worth experimenting with running commercial ads on the platform if you have a big enough budget, and your target audience falls into the target demographic of Snapchat.
There are still ways to use Snapchat for business to help grow your brand, even though it attracts a specific audience. It can enable you to drive traffic and increase sales among millennials more effectively than other channels when using Snapchat as a deliberate and strategic marketing channel.