YouTube’s Premieres Gets an Upgrade

Yesterday, YouTube released three new features designed to enhance its “Premieres” experience, including previews, themes, and live stream “pre-shows” that will be redirected to the main event. Premieres, which first arrived in 2018, was designed to offer creators the opportunity to exploit the revenue-generating capabilities that come with live videos without ever needing to go live.”

Instead, Premieres allow creators to promote a planned release of a video by pointing fans to a landing page with a live chat in the sidebar, much like other live videos. This helps developers to take advantage of money-making features such as SuperChat, Stickers, Ads, and Channel Memberships.
YouTube says it’s been testing this feature with We Are One Film Festival, New York Comic-Con, BTS, Cardi B, and Justin Bieber over the last few months ahead of today’s launch.

Another new function will allow creators to upload a pre-recorded video that will appear on the Premiere landing page prior to the main event. This trailer can be 15 seconds to 3 minutes long and works to generate a buzz for the premiere before it is released. Creators should also allow their fans to set a reminder so they won’t miss the launch of the film.


Some makers, however, want to connect with fans live in advance of their video premiere. The latest “Live Redirect” feature would make it a more seamless experience when they do so, as it enables producers to host a live stream that will be redirected to the upcoming Premiere right before it begins. This allows the creators time to build up their audience before the release of the film, as they can now not only enter the chat to reach fans but also live stream to their fans directly.
The video countdown experience that plays just before their premieres go-live can now also be personalized A new set of Countdown Themes will include those built for various moods or moods, such as relaxed, playful, dramatic, or sporty.
Since its launch, Premieres has been used by more than 8 million YouTube channels, including major names such as BLACKPINK, Tiny Desk, James Charles, Supercell, and Cirque du Soleil, among others. The organization also states that their adoption increased dramatically during the pandemic. Since 1 March 2020, YouTube has seen a rise of more than 85 percent in daily Premieres, with more than 80 percent of channels having never used Premiere before this year.


The first two features will come to creators with at least 1,000 subscribers starting today, but the Countdown Themes won’t be available for a few months, YouTube says.

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