How to Stop Facebook Ads From Tracking You
Facebook has developed an innovative framework for monitoring user activity and identifying ads tailored to those users in order to better serve advertisers. This system tracks your Facebook (and other) activity in order to serve you ads that are most important to your interests.
Many people are concerned about the privacy implications of monitoring and targeted ads. Here’s how to avoid Facebook advertising from following you across the internet.
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How Do Facebook Ads That Are Targeted Work?
Many Facebook users believe Facebook is listening in on their conversations because sponsored ads are so important to their desires and behaviors. The truth isn’t quite so ominous.
- Facebook collects as much information about you as possible in order to serve you more important supported ads.
- Information about yourself Facebook collects information about your place.
- Sex and age
- Where have you served or attended school?
- Relationships and family members
- Any additional information in your profile
Facebook’s Promises to Advertisers
Your profile isn’t the end of targeted ads. When Facebook sells advertisements to businesses, they pledge that users will be targeted based on the following criteria:
- Ads you’ve clicked on Pages and communities you’ve joined
- Your “travel habits” and how you use your computer
- Your internet connection speed and the type of mobile device you use
- All of this data translates into highly reliable and targeted supported advertisements.
Facebook also uses data from advertisement partners who collect even more information about you through website cookies and other means. Even if you aren’t logged into your Facebook profile, this gives Facebook access to some of your shopping and web surfing activity.
How to Block Facebook Ads
You can opt out of Facebook ads by modifying any Facebook settings if you’re bothered by highly targeted Facebook-supported ads like this.
- Pick Settings from the drop-down menu at the top right of your Facebook page.
- Pick Your Facebook Information from the left navigation window.
- Click the View link to the right of Access Your Information on the Your Facebook Information tab.
- Click the down arrow to the right of Ads and Businesses in the Information About You section.
- On Facebook, you have four choices for adblocking.
- To turn off advertisements, go to Ads Interests and uncheck the box.
You’ll find categories of interests across the top of the Your Ad Preferences tab, under the Your Interests section. Pick each of these, then click the X in the upper right corner of the box that represents an interest you don’t want to see advertisements for.
Businesses that are permitted to show advertising to you on Facebook are listed on the same Your Ad Preferences Page under the Advertisers and Businesses section because:
- The company got your information from a Facebook preferences list.
- You used a website, an app, or a shop.
- You went to the Facebook page of the company or advertiser.
- You’ve clicked on the company’s Facebook advertisement.
In the pop-up window that appears when you click View Controls under each of these company names, you can select Allowing the business to show you ads based on Facebook interest lists is not an option.
Under the Your Information section of the same Your Ad Preferences Page, you can turn off Facebook-supported advertising based on your relationship status, employer background, work title history, or education. Simply disable the toggle switch to the right of these profile fields to opt-out.
On the Your Ad Preferences Page, scroll down to the Ad Settings section. Adjust the pull-down menu for each of the following items to the status listed below at the bottom of each box.
Advertisements based on data from partners are disabled. This will stop Facebook from showing you advertising based on your non-Facebook activities.
Advertisements based on your Facebook activity Company Products you see elsewhere: Set the permissions to Not permitted. This will stop Facebook from showing you advertisements based on your experiences with Facebook products or services that take place outside of the Facebook platform.
Advertisements that include your social activities: No one is selected. Prevent the shown ad for that business from displaying whether you’ve enjoyed that business or ad.
On the Your Ad Preferences Page, scroll down to the Ad Topics section. You may choose to display fewer advertisements for a few of the more contentious Facebook issues by selecting See Fewer next to them.
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