Share Links on Instagram | Eight Ways to Share Links on Instagram: You’ll find eight distinct ways of sharing links on your Instagram profile and posts in this article.
#1: Add a Link to Your Instagram Bio
Let’s start with the first and easiest way on Instagram to position a connection. The bio on Instagram is the only location where anyone can share a clickable connection, including private personal accounts.
Think of this as your connection to your “home.” While there are other ways to share links you can click (which we will speak about in a moment), these routes are aimed at more targeted audiences. For anyone who happens to visit your profile, the connection in your bio is there.
Concerning the best strategy for this connection, opinions differ. Many items connect to their mobile app and leave it at that. Others periodically update their bio links and guide users from their posts to the material.
But there’s a catch about continually changing the connection. How do you handle old posts of yours? What if someone from six months ago finds an interesting article, goes to your bio to learn more and finds a different link?
Instead, in your stories, I recommend sharing more transient ties. You can save the stories as permanent highlights with clickable links if you want to keep the content open.
Alternatively, you can use a connection service, especially if you don’t have access to story links. We’ll look at how to use a single, clear bio link in the next section to share various content via connection services.
#2: Use a Link Service to Showoff Multiple Links
Link services were commonly used when Instagram first became popular with advertisers, then their popularity dipped. Now, with more design skills and a smoother user interface, they are back.
There are a few different formats you can choose from. The classic link service looks much like Linktree, where you show a list of clickable buttons to followers. Workspace uses Linktree For Children to lead users to their new blog posts, activities, and Amazon shops.
In your Instagram posts and tales, choose a theme and colorway that suits the aesthetic. They’ll lose faith in your brand if users click through to see something that looks completely different.
Alternatively, a service that looks more like a native Instagram experience can be selected. Users are presented with an Insta-style picture grid instead of clicking on text keys, as in the example below. The connection service guides them to the related page on your website when they tap the article’s photo that originally caught their attention.
Only be mindful that data killers can be photo grids like this. Verify that the link service you have chosen works on a wide variety of mobile devices and that all connections are available. The experience should be seamless, in principle.
#3: Share Short Links or Directions to Landing Pages in Your Instagram Post Captions
In the captions of regular Instagram photo posts, you can’t have clickable links, but that doesn’t mean that posting captions are useless! You can also use them to get users’ attention, share excerpts from your content, and expand your scope with hashtags that are carefully chosen.
I recommend these two techniques if you want to make the most of your post captions for links on Instagram.
Share a Short Link
Using a link-shortening service like Bitly, if you customize the link for your brand and content, it is easy for users to copy or remember bonus points. This method takes a little more work from your followers, so save it for your top content or links where a small, focused group of people want to be converted.
Write Crystal-Clear Directions to Live Links
Make it clear when you’re using a link in your bio or tales. One technique we use in posts is to share directions to a live link and provide a simplified link that individuals can copy if they want. We have directed users to check out our story in the article below. Alternatively, they could copy to their browser the short connection in the post caption.
Track Instagram Link Clicks With UTM Tags
Let’s take a second to explore attribution before exploring even more ways to communicate on Instagram. Instagram Insights tracks the number of people in your stories who click your bio link or follow links. However, it’s worth setting up UTM tags if you want more fine-grained details over time.
To follow the progress of individual ties with Google Analytics, use UTM tags. For setting up UTMs, there are plenty of guides out there and an increasing number of automated UTM services that do the heavy lifting for you. A free tool from Google Analytics Demos & Software is the Campaign URL Builder. Use it to use UTM tags to build campaign URLs.
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#4: Add Swipe-Up Links to Your Instagram Stories
In their Instagram posts, some brands may include live links. They’re a great way to share links to fresh or time-sensitive material because stories are so ephemeral. Think with your followers about flash sales, limited-time deals, giveaways, seasonal activities, or weekly Q&A sessions.
Alternatively, on your profile, you can save stories with swipe-up links in the highlights section. Pinned between your bio and photo grid, these stories will remain. Using highlights as an evergreen content library: essential FAQs, top-selling items, and past events to show what they’ve missed to new followers.
Chocolatier Auro holds highlights on her page for news stories, group posts, recipe ideas, promotions, festivals, store locations, and featured items.
Note that each story plays for just 15 seconds, whether you keep an Instagram story forever or allow it to fade after 24 hours. Viewers don’t have much time to respond, so make crystal clear the call to action (CTA).
Here, there is a caveat. Instagram closely regulates story ties. Whether you have over 10,000 followers (which takes time), or a verified account, you will not be able to use this feature (which is an arcane and almost random process).
Why is Instagram limiting story interactions like this? Ok, probably because it needs you to prioritize the counting of followers. But is it working with your company objectives?
For some brands, particularly direct-to-consumer brands, the key to success is a large number of followers. But in other situations, before fans, you may be better off concentrating on sales.
Here’s an example of Attollo Lingerie, a young brand, using its Instagram story to encourage sales and ties in the real world. They have no access to swipe-up connections, but they don’t need them. Instead, to direct users towards links elsewhere, they use shared messages, graphics, and clever screenshots.
This is evidence that, too, internal ties can be useful. Post stories that link back to your pages, IGTV, and profile. You can also connect to other people’s blogs, articles, and essential profiles. Note, if you partner up with an influencer or another brand for a campaign, you have probably doubled the number of active ties at your disposal.
#5: Create Links in Instagram Shoppable Posts and Stories
Another instance of extremely specific ties is Shoppable blogs. Every shopping tag only links to one thing (and it has to be a physical product, sold in one of a select group of countries). The most focused conversion possible is shopping tags.
To use shopping tags, start by building a Facebook catalog of items. You can begin adding shopping tags to your Instagram posts once you have a full range of articles posted, with shopping links, photos, and descriptions.
#6: Pay to Promote Links in Instagram Posts and Stories
You will pay to advertise posts and tales with an Instagram business profile. This not only lets you segment your audience, but you can also add clickable links to promoted posts’ captions. That’s right: so long as you pay for them, Instagram lets you share links in post captions.
The Bam & Boo organic toothbrush brand uses sponsored posts to share links to blog posts and merchandise.
Here, too, the same rules for every ad apply. Ensure that your links are essential to the post and story they appear in because you’ve wasted your ad spending if people click and then bounce.
Think about the conversion for which you are looking. Do you promote a shopping post, inform users about your brand, or use interesting content to draw them in? Various conversions require distinct designs. Try to find a compromise between an appealing post style and an apparent CTA.
#7: Add Links In Instagram Direct Messages
Instagram DMs by many brands are an underused feature. For message requests, customer service questions, and stories that mention your brand, you should be checking your inbox daily. React, re-share, and develop relationships with clients.
You may start a discussion by responding to a user’s story or reaching out to offer assistance. We make a point of reaching out to first-time users of our platform, for example.
As a more powerful tool, you can also use direct messaging. Because messages are private on Instagram, they’re a more personal means of communication. They’ll appreciate you treating them as people if you reach out to followers in their DMs.
And what kind of messages are you able to deliver? Let’s take one example: a message for new followers to welcome. Of course, when someone enters your group, you will not have time to type out a new post, so start by setting up fast replies.
Go to Settings and then Company to set up rapid responses. Write a message and pick a keyword so that you can easily find the reply you need.
In your swift responses and standard messages, you can share active links. So you can also launch an automated lead-nurturing campaign for any new follower, in addition to sharing particular links in response to customer queries.
By asking for information in their DMs, try turning new followers into qualified leads. Offer an incentive, such as an introductory discount, so that more individuals can react.
#8: Share Links in Your IGTV Descriptions
Instagram is also fascinated with video content and the Facebook family in general. As an incentive, the platform provides more connection capabilities on IGTV than on your feed for video posts.
In the description of each IGTV article, you can provide clickable links. Users have to tap on the arrow icon next to the post title to see the summary. Since users have to extend the definition to see some connections actively, make sure that during your IGTV video, you tell them about the link.
Unlike story links, every account, whether or not it has reached 10,000 followers, has IGTV links open. But this is where you need to think about the trade-offs.
Will the price of preparing and creating original video content be worth your IGTV links? You’re better off using other link strategies if IGTV posts cost more than the revenue you derive from those connections.
Right now, when everyone else is adjusting the tires, checking the brakes, removing the steering wheel, and fiddling with the wing mirrors, Instagram marketing feels like driving an awesome sports car. With a growing following, Instagram is a powerful outlet, but it’s constantly evolving too.
Sharing links on Instagram is one of the most significant obstacles that marketers face. New strategies all the time are being checked, added, and depreciated. And I discovered in the course of reading this article that Instagram’s support guides do not cover all of the available choices.
That is why knowing all of the ways you can share links on Instagram is so critical. To push users towards conversion, you should use any method available to you. This article covers all the ways to share Instagram links as of June 2019: through your bio, stories, connection programs, promoted messages, profile buttons, Instagram Shopping, DMs, and IGTV. You’ve got a lot more choices, in other words, than you thought.
What are you thinking? Which of these tactics do you use on Instagram to share links? Do you have any more secrets on Instagram to link to? In the comments, share your opinions and tips.