You have learned about diversifying your revenue sources, but what about your distribution channels for e-commerce?. It’s time to mix things up with Facebook’s social commerce site, Marketplace if you’re selling physical goods, and you just depend on ONE channel to carry home the bacon.
It’s a quick, simple, cost-effective way to hit the ground running and improve your sales:
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- It’s free to use.
- It comes with a built-in audience of 800 million monthly users.
- You don’t need a website to sell.
- And you can create listings on the go with the Facebook app.
And when you combine that with statistics like:
- 78% of US citizens use Facebook to find new products.
- 30% of consumers would purchase via Facebook.
- 1 in 4business owners sells through Facebook.
You leave money on the table, and you lose the competitive advantage.
We will dive deep into everything you need to know about the Facebook Marketplace in this post, how to build your first listing, the advantages, and what you can do to maximize your sales on the site.
What Is Facebook Marketplace?
Like Craigslist and eBay, the Facebook marketplace is.. just better.
It’s a peer-to-peer network where new and pre-owned products can be bought and sold.
The Facebook Marketplace is the newest way for e-commerce companies to make purchases and take advantage of the 2.7 billion monthly active users of the social media network without investing a dime in listings or advertising.
All you need to do is upload your offer, and you’ll get access to a local audience ready to buy what you’re selling in under 60 seconds.
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Six Benefits of Selling on Facebook Marketplace
Facebook Marketplace Is Safer than Other Platforms
The lack of accountability and transparency is what makes Craigslist “untrustworthy.”
You can claim to be anybody on Craigslist, and there is not a lot of data to help buyers and sellers weed out those pesky scammers.
There is an extra element of confidence with the Facebook Marketplace. A Facebook account is linked to each buyer and seller.
This gives you the option to snoop and double-check that the person is “real” by:
Looking at profiles
Checking how long on Facebook the account has been active seeing previous Marketplace activity
Reporting any suspicious vendors and purchasers while it’s no guarantee Facebook Marketplace is scam-free, its lack of anonymity is a safer option for everyone.
It’s Free to List an Item
- The best thing about using the Marketplace on Facebook?
- You do not have to give the platform a single cent.
- It’s free to build a personal account or company page on Facebook and free to list an item.
- Unlike other websites that have:
- Non-refundable listing deposits
- Insertion fees
- Final value fees
There is none of that in the Facebook Marketplace. For small e-commerce firms, it’s one of the most affordable choices.
Sellers and Buyers Can Send Instant Messages to Each Other
It is a cultural value that we have learned from the Internet, which has made us impatient.
- 24/7 customer service
- Lightning-fast website load times
- The ability to order taxis, food, and even dates with a swipe of our finger
But why should it be any different from online shopping?
By enabling buyers and sellers to connect with Messenger instantly, Facebook solves our addiction.
It’s a unique inbound marketing plan.
You risk losing the sale if a customer has a question about your product, and you don’t respond.
By helping you close the deal before the customer goes on and buys from someone else, the Facebook Marketplace nips any future benefit pitfalls in the bud.
You Have Better Odds of Making a Sale
I don’t know about you, but when I go to places like Craigslist, I’m searching for a particular thing.
Facebook Marketplace operates somewhat differently. The platform capitalizes on the consumer’s scrolling patterns, which increases someone’s chances of stumbling across your object.
In their timeline and in recently viewed products, consumers can see Marketplace advertising, raising the likelihood of a sale.
Then there is the sheer number of people every month using the Marketplace.
Eight hundred million individuals use the site, according to Facebook, which is significantly fewer than the 55 million monthly users of Craigslist.
Post Your Listing to Facebook Groups
Facebook is full of groups that “buy & sell.”
Individuals are primed to buy inside each one, making it easier to make a deal than eBay, Gumtree, or Craigslist.
By enabling you to post your listing to appropriate “buy & sell” groups in your area, Facebook takes it a step further.
You can list your product on a mobile device in up to ten groups that you’re a part of.
You pick ten at a time on the desktop and then go back and add ten more listings until you’re finished.
Doing so enhances your organic presence on Facebook and gives you invaluable visibility, even with a zero ad budget. Only make sure that you don’t spam or over-post.
Facebook Creates a Personalized Shopping Experience
The robust algorithm on Facebook doesn’t end at your news feed.
“It welcomes you with “Today’s Picks” when you click on Marketplace. A curated range of items on Facebook linked to past searches, likes, and interactions.
It almost guarantees that the customer has any curiosity in what you are offering if your item lands up here.
If you combine that with the app’s localized shopping experience, it improves your chances of a sale once again, and that is some strong stuff.
How to Sell Products on Facebook Marketplace
It’s swift to build a listing on the Facebook Marketplace.
The “platform” is integrated into the Facebook desktop and mobile app, and a listing on the Facebook marketplace takes only a minute to set up. In contrast, the process is much, much longer on sites like eBay. With more fields to fill out, getting your things listed and alive will take a more significant chunk of your time.
Want to get in on all the action?
To get your first Facebook Marketplace listing on the website, follow those four simple steps.
Step 1: Access Facebook Marketplace
Use your desktop to log in to Facebook and click Marketplace on the left side of the screen.
Click the ‘See More’ button if you don’t see it on the menu, scroll down until you see the Marketplace icon, and pick it.
Open the app and press the “shop front” button at the top of the device for smartphone users.
NOTE: To use the feature, you don’t need a separate account. With a personal or company Facebook account, you can sell them.
Step 2: Create Your First Listing
Click the blue “+Sell Something” button on the left-hand side of the keyboard.
A new screen will load, prompting you to pick the list type from the options below:
- Item for sale
- Vehicle for sale
- Property for rent or sale
- Job opening
For mobile users, tap the Save button at the top of the page and pick your listing form.
Step 3: Fill Out Your Listing
Next, fill out the listing details as follows:
- Add photos (you’ll need AT LEAST one)
- Create your listing title (remember to use keywords people are searching for)
- Add your price
- Choose a relevant listing category from the drop-down list
- Select the condition of the item you’re selling from the drop-down list
- Add relevant product tags
- Add your location
- Select the number of items available
- Delivery method (shipping or local pick up)
- Shipping rate (if applicable)
Facebook Marketplace Categories
In the following categories, you can list items:
- Clothing & Accessories
- Home & Garden
Click ‘Publish’ when you’re done, and your first Facebook Marketplace listing is officially live!
Step 4: Closing the Sale
You can discuss all the specifics via Messenger once a prospective buyer stumbles across your listing.
Payment is made via processors such as Shopify or BigCommerce when you’re both satisfied.
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How to Increase Your Facebook Marketplace Sales
Use these quick but powerful tips and tricks to optimize your marketplace sales.
Do Your Research
Do your homework before you make your first listing.
Go to the Marketplace and see what products in your niche are popular. You can do this to see the best-sellers and visit company websites by sleuthing on categories.
The top-performing items are always listed first if a page has a shop.
You can get a clear understanding of supply and demand, price points, and how you can distinguish yourself from everyone else by putting in the effort to see what’s trending on the platform.
Use Facebook Ads
You can build Facebook ads for your listings once you understand what products are standard.
And you’ll see a much higher ROI and a rise in revenue because you’ve done your homework and know there’s a strong interest.
You can also retarget people who have bought from you in the past and follow your page using ads.
Optimize Your Listing with Keywords
SEO isn’t just for bloggers and blogs. Facebook Marketplace applies the same concepts.
You need to make sure that you’re using the correct keywords if you want your listing to rank on the search results and get noticed by your ideal customer.
Using your main keywords in the title and semantic keywords in the product overview, optimize your page.
Let’s say you’re selling an iPhone, for instance. A consumer would like to know such things as:
- The model
- Storage capacity
- The color
- The condition of the device
- What accessories it comes with (like a charger, AirPods, etc.)
These are all keywords to rank higher in the algorithm that you want to use on your page.
Improve Your Photos
When making a purchase, 93 percent of customers say visual appearance is the primary determining factor.
So if your pictures are a blurry, pixelated mess and you don’t have any sales, it’s time to upload your photography game to your product.
The good news here?
You don’t need a professional photographer to be employed.
Using just your smartphone, you can get high-quality pictures.
All you need is:
Nice, all-natural lighting
- A tidy history (a solid black or white background works best)
- A trípode (if you have shaky hands)
- Presets (for Lightroom Mobile on Pinterest, you will find free ones)
Your listings will immediately become more visually appealing with these four items in your arsenal.
NOTE: Be sure to disclose any flaws and warranty details when taking pictures of your items, and avoid stock photos. It will make it look fake to your listing.
Aim for a Strong Seller Record
Facebook offers two different badges to sellers for how well you connect with customers. Make it a priority to boost your image, confidence, and sales with potential customers towards both badges.
- Very Sensitive Badge: Awarded to sellers who respond to potential buyers on Messenger quickly.
- Group Recommended Badge: Awarded to Marketplace sellers with a high ranking.
Want to stand out and offer a “wow” customer experience to your buyers?
Attach your base price to a tiny discount, and watch your products fly off the shelf!
Choose the Right Category
Spam doesn’t want anybody.
In the appliances segment, don’t mention your DSLR camera. It is bothersome and an easy way for your account to get flagged and probably blocked from Facebook.
Besides, you want to select the correct category, so your listing is seen by the RIGHT individuals with the RIGHT buying intent. The segment on appliances is not where budding photographers are hanging out looking for a bargain.
Don’t waste your or anyone else’s time.
There is no longer a spot for casual garage sales on the Facebook Marketplace. For you, it is a quick, convenient, inexpensive way to develop your e-commerce business. With access to the massive scope of Facebook, you can discover new customers without a big network or spending cash.
All you have to do is take the plunge, upload your enticing bid to the site, follow my sales-boosting tips, and wait for the cash to start rolling in.
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