You could automatically think of ads on Facebook as a means of attracting book buyers. But this is not the safest path to take, necessarily. Facebook advertisement will cost you a lot of cash and is not always very useful.
Building Likes for your Facebook Page is a much more comfortable, long-lasting, and more cost-effective approach to selling Facebook books. To sell your books directly to your fans, then set up your Facebook Shop tab.
You can continuously create a following for your page by taking these two acts and make your books available to your Facebook book readers with a single purchase click. But make sure you have a beautiful book cover and an excellent book summary to help attract potential buyers, as with all book promotions.
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Action One: Increase your Facebook page Likes
It would be best if You should continuously work on building up the Likes list. It’s the only way for you to link your profile to other users of Facebook.
There are two ways this can be achieved:
Organic or pay for Likes
You need to add great content to your page that individuals would like to read and, ideally, share to get organic likes. This will most often be your blog entries. But, of course, you can write individual posts on your blog or exclusive ones. Another way to appeal to Likes is to post high-quality articles.
Yeah, I know it can be slow to attract likes organically, but they happen over time and become easier to draw as the number of likes increases. The quicker way, of course, is to pay for your likes on Facebook. If you have a relatively new page or a meager count of likes, this is also the most productive way. It is also slightly more cost-effective for your books than pay-per-click Facebook Ads.
The average cost per Like is between $0.08-$0.12 when I use Likes campaigns on Facebook. It is an outstanding value as compared to paying more than $1.00 per click on an ad to a book buy page on Amazon.
For your website, a Like is a long-term consumer benefit, whereas a click from an expensive Facebook ad only lasts seconds and does not result in a sale or a Like page.
Action Two: Create a Facebook store
For authors, selling online with a dedicated e-commerce platform is not an option. Websites for eCommerce are costly to set up. But on the largest social media site, Facebook, there’s a simple way to get something similar. Facebook’s Amazon integration is a perfect facility for authors.
Adding a shop tab to your Facebook page to add your books and have direct order links to Amazon or any other book store you use is very easy. Yeah, you can sell your books on Facebook directly from your book store. When setting up your online store on your business page on Facebook, there are a few choices.
To set up a store, this is what you need to do. On a retail site such as Amazon, you can then connect directly to your books. Your shopping links and product photos (your book covers) will be imported to Facebook.
Check Out on Another Website
This shop connects items to Facebook and then sends individuals to complete an order on another website. It is the best choice for Amazon for your books.
Here’s how to add a Check Out to your Page on Another Website Shop:
1. Click on the Shop tab on your profile. If the shop tab is not available, follow these steps to enable it.
2. If you agree to our Terms and Policies for Merchants, check the box, I agree to the Terms and Policies for Merchants and then press Proceed. For security purposes, you can be prompted to reinsert your Facebook password.
3. On a different website, choose to Check Out and click Continue. When you add items to your store section, you can have the website.
4. Choose the currency that you’d like to use. Unless you uninstall your shop section and create a new one, this currency will apply to all your items and can not be changed.
5. Tap Save.
Click it once you have set up your shop tab, and you can start adding your books using this form. You will need to include details of your product and price.
For each of your books, fill in the details. Then add a link from the checkout URL to your Amazon book.
You can use any retail connection, such as, of course, Google Play, Apple, or B&N. But for each book entry, you can only add one checkout connection.
Processing your books will take a few minutes, so don’t worry if it takes a little while to go live in a book you join.
Five books were processed within a minute when I set up my store below, but two books took over 15 minutes to process.
Just be patient and wait for it to appear on your product page.
But be mindful of how Facebook is going to crop photos for your book cover.
Your Facebook bookshop is ready and available to your page followers once you have accessed your books.
With one click, potential buyers on Amazon will be on your book buying page.
You can share your books on your timeline in a Facebook post whenever you want to assist you with book promotion from your admin page, apart from handling your items.
Another excellent aspect of the Facebook Shop is that when you discount your books, you can say your fans.
When you have a free ebook campaign on Amazon KDP Pick, it is particularly helpful.
You can use your affiliate connection if you use Amazon Associates, which will give you a little bit extra from your book purchases, which is useful for click tracking.
It would help if you considered selling your goods (books) directly from Facebook, with so many individuals using Facebook as their primary means of using the Internet. Many Facebook users spend hours every day there, so promoting your books is a high priority to give them a shopping experience and the opportunity to purchase your books directly.
However, if you have a decent amount of Facebook likes and follow your page, your Facebook shop would only be real profit. So keep on working on Likes attraction.
A small investment of just $5.00 a day on Facebook promotion for a few days will get things going. Usually, $5.00 draws about 30-45 new likes, from my own experience.
Book promotion, however, is never about just one path. It should be a high priority to learn how to sell books on Facebook using a Facebook store. However, keep working on other ways to market your book and spread the word as broadly as you can about your books.
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