How to Sell books on Facebook Marketplace


You may think of Facebook advertising as a way to draw book buyers. But this is not exactly the easiest direction to take. Facebook ads cost you a lot of cash and are not always very helpful.

A much more comfortable, long-lasting, and more cost-effective solution to selling Facebook books is to create Likes for your Facebook page. 

By taking these two actions, you can continually build a follower for your page and make your books accessible to your Facebook book readers with a single purchase click. But make sure that, as with all book promotions, you have a stunning book cover and an outstanding book description to help attract potential customers.

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Action One: Increase your Facebook page Likes

It would be good to work on the Likes list on an ongoing basis. It’s the only way for you to connect your profile to Facebook’s other users. There are two ways of doing this:


Organic or pay for Likes

You need to add great content that people would like to read to your page and, hopefully, share to get organic likes. Your blog posts will most often be this. But, of course, on your blog or exclusive ones, you can write individual posts. Another way for Likes to appeal is to post high-quality posts.

Yeah, I know it can be slow to organically attract likes, but as the number of likes rises, they happen over time and become easier to draw. To sell your books directly to your fans, then set up your Facebook Shop tab. The faster way, of course, is to pay on Facebook for your likes. This is also the most active route, whether you have a relatively new page or a meager number of likes. It is also marginally more cost-effective than pay-per-click Facebook Ads for your books.

When I use Likes campaigns on Facebook, the median cost per Like is between $0.08-$0.12. This is an exceptional value compared to paying more than $1.00 per click on an ad on a book buying page on Amazon.

A Like is a long-term consumer advantage for your website, whereas a click from a costly Facebook ad only lasts seconds and does not result in a sale or a Like page.


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Action Two: Create a Facebook store

Selling online with a devoted e-commerce site is not a choice for authors. Websites are expensive to set up for eCommerce. There is an easy way to get something similar to the largest social networking platform, Facebook. The Amazon integration of Facebook is a great facility for writers.

It’s very convenient to add a shop tab to your Facebook page to add your books and have direct order connections to Amazon or every other book store you use. Yeah, you can sell your books directly from your book store via Facebook. There are a few options to follow when setting up your online shop on your Facebook business page.

You can then connect directly to your books on a shopping site like Amazon in order to set up a store. Your shopping links and product photos (your book covers) will be imported to Facebook.


Check Out on Another Website

You can then connect directly to your books on a shopping site like Amazon in order to set up a store. Your shopping links and product photos (your book covers) will be imported to Facebook.

  • Click on the Shop tab on your profile. If the shop tab is not available, follow these steps to enable it.
  • If you agree to our Terms and Policies for Merchants, check the box, I agree to the Terms and Policies for Merchants and then press Proceed. For security purposes, you can be prompted to reinsert your Facebook password.
  • On a different website, choose to Check Out and click Continue. When you add items to your store section, you can have the website.
  • Choose the currency that you’d like to use. Unless you uninstall your shop section and create a new one, this currency will apply to all your items and can not be changed.
  • Tap Save.
  • Click it once you have set up your shop tab, and you can start adding your books using this form. You will need to include details of your product and price.

Fill up the information for each of your books. Then add a link to your Amazon book from the checkout URL.

Any retail link you can use, such as, of course, Google Play, Apple, or B&N., You can only add one link for every book entry you make. It’ll take a few minutes to process your books, so don’t worry if it takes a little while to go live in a book you’re joining.

When I set up my store below, five books were processed within a minute, but two books took over 15 minutes to process.

Just be patient and wait on your product page for it to appear.

But be aware of how Facebook can crop images for the cover of your book.

After you have accessed your books, your Facebook bookshop is ready and open to your page followers.

Potential customers on Amazon will be on your book shopping page with a single click.

In a Facebook post, you can share your books on your timeline should you want to support with book promotion from your admin page, apart from handling your goods.

Another excellent feature of the Facebook Shop is that you can tell your fans when you discount your books.

It is especially helpful when you have a free ebook campaign on Amazon KDP Select.

If you use Amazon Associates, which will give you a little extra from your book purchases, you can use your affiliate link, which is useful for click tracking.



If you considered selling your products (books) straight from Facebook, with a lot of people using Facebook as the only primary means of using the Internet, it would help. Many Facebook users spend hours there every day, so it is a high priority to advertise your books to give them a shopping experience and the chance to directly buy your books.

If you have a decent amount of Facebook likes and follow your page. However, it will only be a real benefit for your Facebook store. So keep on working on the appeal of Likes.

A small investment of just $5.00 a day to promote Facebook for a few days will get things moving. Usually, $5.00 attracts, from my own experience, about 30-45 new likes.

However, book promotion is never about just one course. Learning how to sell books on Facebook using a Facebook store should be a high priority. Keep working on several ways to promote your book, however, and spread the word about your books as widely as you can.


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