To be able to reach out to your customers, you have to create a unique business Facebook page. We’ll be showing you steps on Building a business Facebook page.
BUILDING A BUSINESS FACEBOOK PAGE
A. CHOOSE A CLASSIFICATION:To get started, go to https://www.facebook.com/pages/create. Here, you will have different classifications to choose from that best suits you. These classifications provide you with more significant & compatible fields for your desired page.
B. COMPLETE THE BASIC INFORMATION:Here, Facebook will automatically guide you through the four basic sections to complete the essential aspects of your page which are:
Reach more people: Although you will be prompted by Facebook, I would advice against running an advert at this point because your page is still at its infant stage.
C. UNDERSTANDING THE ADMIN PANEL:Your business/company page is now live! You will be asked if you would love to ”Like” your page. As this activity will appear in the news feeds of those who are your friends on Facebook, I would advice against clicking the ”Like” button for the same reasons I gave under ”Reach more people”. Click on ”Settings” in the top navigation bar. A vertical navigation bar with different sections should appear along the left hand side. We’ll be treating three essential sections below:
Notifications: Here, you get to choose how and when you want to receive page alerts. The frequency should fit with the schedule for your social media marketing.
Public Relations Manager who needs to respond to any delicate question/questions
A Support Representative who can assist those answering technical questions
A Designer that will be charged with uploading new and creative images to the page
D. FILL THE PAGE WITH MEANINGFUL CONTENT:
Posts: You are currently provided with six different posting options: Plain text status, Photo with caption, Link with caption, Video with caption, Event page, and Location check-in. Make sure to post variety contents. Click on the little grey arrow in the top right corner of each post and then click on ”Pin to top” to move that particular post to the top of your page’s timeline for seven days. You can use this feature for product announcement, business/company anniversaries and other major events that are germane to your brand.
Now that you have relevant contents on the page, you can invite users in this category to like it:
Colleagues/Employees: to build initial activity
E. TRACK YOUR GROWTH: