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The Ideal Facebook Cover Photo: See the Best Sizes & Styles
This post was originally written on April 7, 2016, and we have just updated it with the latest information.
The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time.
You only get one; one photo, one shot to make a good impression, one chance to convey a distinct feeling, so what should it be?
Your Facebook cover photo is one of the first things people will see when they visit your Facebook Page, and that is exactly why it is so important to make the best first impression possible and for the cover photo to convey exactly what it is you are aiming for. Even though it sounds simple, we’ve found that it’s pretty tough! No worries, though, we’re here to help you.
Let’s jump in and figure out the best way to make the most out of your Facebook cover photo, together.
In this article, we’ll do three things:
Introduce you to the Facebook cover photo and ideal dimensions
Guide you through how to create a cover photo and how to select the perfect image
Provide some examples of Facebook Pages with brilliant cover photos
Once you’ve got your cover image sizes, we’d love to help schedule and analyze your posts — so you can drive more Facebook traffic and engagement in less time.
Let’s begin with a quick summary of cover photos and the best image size to use…
What’s the ideal size for a Facebook cover photo?
820 pixels wide by 462 pixels tall
The best image size to use for your Facebook Page cover photo is … well, it can vary. According to Facebook, your cover photo:
Displays at 820 pixels wide by 312 pixels tall on your Page on desktops and 640 pixels wide by 360 pixels tall on smartphones
Doesn’t display on non-smartphones
Must be at least 399 pixels wide and 150 pixels tall
Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes
Whoa, okay. So what does all of that mean?
It means that even though we only get one photo, Facebook is going to use it in two very different ways:
in the rectangular format of 820 pixels wide by 312 pixels tall for desktop;
and the ever-so-slightly more squarish format of 640 pixels wide by 360 pixels tall for mobile.
If you want to use a single image that works pretty well on both desktop and mobile, 820 pixels wide by 462 pixels tall seems to be the best (see example below).
New: Cover video!
You can now use a video, instead of a static cover photo. With a video, you can share more about your business and tell a longer story.
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Here are the specifications:
It should be at least 820 pixels wide by 312 pixels tall.
It can be 20 to 90 seconds long.
Pro Tip: If you found an image or video that you love and the dimensions are a bit off, you can still use it! You’ll want to choose that image or video (or upload it), and then you’ll be allowed to ‘reposition’ it. With the reposition feature, Facebook is essentially allowing you to crop your cover photo in a way that you think best fits in the space.
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