Why should you use Facebook Marketplace?


Why should you use Facebook Marketplace? Facebook can be helpful for brands who want to focus on a specific market.

Facebook Marketplace has previously only been available as a peer-to-peer marketplace, but now has incorporated merchant selling.

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800+ million people around the world visit Marketplace each month to search, buy, sell, or browse items where their customers are already in the market.

Please be aware that the Facebook Marketplace is currently available not only for US businesses but other developed and developing countries too!

If you want to take advantage of Facebook Marketplace, you should know this:

What is Marketplace on Facebook?

The marketplace is a good way for people to discover, buy, sell, and sell items.

To find something, people can simply sort their search results by location, price category, or location and price.

When you list on the Marketplace, you can target customers where they are.


Categories in the Facebook Marketplace

In the following categories, people and company or brand may list their items:

  1. Classifieds
  2. Clothing & Accessories
  3. Deals
  4. Electronics
  5. Entertainment
  6. Family
  7. Hobbies
  8. Home & Garden
  9. Housing
  10. Vehicles

Categories can be viewed, all categories or one category may be selected.

When selling on Facebook Marketplace, there are a few things to keep in mind

  1. Orders must be delivered within 3 business days and be received at the interval of 7 days.

For brands that produce items by hand, it is important to adjust the availability in order to accommodate fluctuating demand.

2. Facebook Marketplace does not currently sync with all e-commerce platforms.

Here are some Facebook Marketplace partners:

  1. BigCommerce
  2. ChannelAdvisor
  3. ShipStation
  4. Shopify
  5. Zentail
  6. Quipt
  7. CommerceHub

3. a lot of communication from customers will occur

For certain users, Facebook Marketplace is still a novel idea. Answer questions as professionally and as quickly as possible to educate your customers.

When selling your product on Marketplace, you’ll receive inquiries from consumers who are interested in what they want to buy, as well as planners who are conducting research on new purchases.

“You should quickly become familiar with the tone and communication templates for customers prior to and after they have bought.”

Customer service is an often-used form of brand identity and customer delight.

How to make money selling on Facebook

Facebook Marketplace is a great way to get the word out about a brand and its goods.

  • Extended reach

stores may be able to get their brand and products included in the Marketplace.

  • Personalized customer experience

the Facebook Marketplace helps your business to target the right customers by bringing to the surface new products which are relevant to them

Use this formality to make sure your product is seen by the target audience, ultimately generating increased opportunities for sales.

If you want to start selling on Facebook Marketplace, here’s how to do it

Selling on Facebook Marketplace is easy for individuals, but for merchants, on the other hand, is quite different. Let’s have a look at both of these first.

Merchants using BigCommerce:

According to Efukikata Efet, owner of F8 Republic, integrating the Facebook Marketplace into your BigCommerce store is easy. “It’s incredibly easy — and it only takes about 10 minutes. You create an account, sync your store, and instantly have a presence with immediate sales.”

Before you begin, make sure your store is ready for the sync by ensuring that your inventory is current and correct.

Navigate to your Cpanel in your BigCommerce store control panel and click the Facebook icon.

You’ll see a box that explains the Marketplace rules after that. You’ll be able to express your interest by clicking a button here.

You’re done after tapping.

You’ll now be in Facebook’s Marketplace review phase, where they’ll assess if your goods are appropriate for sale on Marketplace.

In the majority of cases, this process takes no more than one week.

Currently, Marketplace sales from BigCommerce stores are restricted to the following categories:

  1. Accessories
  2. Apparel (Men & Women)
  3. Baby & Kids
  4. Bags & Luggage
  5. Beauty (Women)
  6. Home Furnishings

With the help of Facebook Marketplace, these businesses have grown

Using Facebook Marketplace as a new distribution platform will help merchants all over the United States and other countries too; expand their scope, increase sales, and grow their brand.

Adding Facebook Marketplace to BigCommerce is easy, with built-in support and growth coaching available to assist with implementation. Here are two success stories.

  • Sweetums Signatures

Sweetums Signatures, a family-owned company since 2007, creates custom-made, low-cost vinyl stickers and decals for a variety of home goods. BigCommerce approached Sweetums owner Danette Martin about possibly listing Sweetums products on Facebook Marketplace while she was laying out her 2019 marketing plans.

Sweetums was able to easily make her inventory available for purchase after merging Facebook Marketplace with her BigCommerce shop — and it was an immediate success, with a 33 percent year-over-year rise in revenue.

As her company grows, she plans to extend its product offering to include engraving.

  • Hats Unlimited

Hats Unlimited, which has seven stores in Southern California, has offered a wide range of hats since its inception in 1994.

It decided to start selling on Facebook Marketplace after looking for a new channel to increase brand awareness.

Hats Unlimited’s owner, Libero Gruppioni, says that they’ve had a lot of success since then.

  • Spearmint LOVE

Spearmint LOVE began as a niche brand of “Made in the USA” blankets but has since expanded to include a wide range of baby and children’s soft products.

Q&A on the Facebook Marketplace

Starting to sell your products on Facebook Marketplace is a major step, so make sure you understand everything there is to know about the platform and how it works with your eCommerce provider.

1. Is there a fee for using Facebook Marketplace?

No, unlike other marketplaces, Facebook Marketplace does not charge a fee for listing your product.

2. What is the procedure for downloading Facebook Marketplace?

Facebook Marketplace is now available in your Facebook app (in-built) and on Facebook.com.

3. How do I boost Facebook marketplace sales?

You can edit your Marketplace listing in a variety of ways to draw more sellers. To see if all of these strategies work, try one or more of them.

  • Include more keywords in the title and explanation of your listing to improve its ranking.
  • Write a longer summary of the item that includes more details.
  • Hire a skilled photographer to shoot your products.

The Rules of the Facebook Marketplace

View the Facebook Marketplace Commerce Policies to learn more about Marketplace, including what goods are permitted and prohibited.

Marketplace, buy and sell parties, page stores, and Instagram Shopping are all covered by the Commerce Policies.

  1. Certain items can’t be sold

Facebook keeps track of can products are prohibited from being sold on Marketplace. These are some of the items:

  • Adult products or services
  • Alcohol
  • Animals
  • Digital media and electronic devices
  • Event tickets
  • Gift Cards
  • Healthcare items (thermometers, first-aid kits, etc.)
  • Illegal, prescription, or recreational drugs
  • Tobacco products or tobacco paraphernalia
  • Unsafe supplements
  • Weapons, ammunition, or explosives

2. A tangible object must be sold

Any item that isn’t a physical product for sale can’t be sold. For example:

  • “in search of” posts
  • lost and found posts
  • Jokes
  • News

Housekeeping and event pass, for example, are only available on the marketplace if you work with one of Facebook’s partners.

3. The item’s description must fit the picture

The images you upload for the item must fit the title and description you provide.

4. Before-and-after photos are not permitted

On Facebook, you can’t display a before and after the image of an item, you’re selling (example: a photo showing weight loss).

The marketplace has gone to great lengths to ensure that it is a convenient place for people to buy and sell things online.

If you come across an item for sale that you believe violates Facebook’s Community Standards or the Commerce Policies, you can report the item and the seller.


In Summary

More than 800 million people each month browse, buy, or sell items in, or buy items from Marketplace each month globally.

Merchants strive to diversify their sales channels in order to succeed in a more omnichannel world of increasing competition.

People use Facebook Marketplace to find, buy, and sell items. Using the Marketplace listing page, you can reach buyers where they are.

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